Recently, Shandong Quality Evaluation Association organized and carried out the cultivation and recognition of Shandong quality brands in 2023. After qualification verification, material (network) identification, expert deliberation, consulting the views of all parties and other aspects of strict identification, announced the 2023 Shandong quality brand identification list, China Coal Group excavator products are evaluated as "2023 Shandong Quality Brand".
This is another honor that the Group has won after it has been awarded the pilot enterprise of industrial brand cultivation by the Ministry of Industry and Information Technology, famous brand enterprise of Shandong Province, famous brand of Shandong Province, quality brand service of Shandong Province, "Ten Hundred Thousand" brand cultivation key cultivation enterprise of Jining City, famous brand of Jining City, and other brand awards. The evaluation of Shandong quality brand (product), highlighting the high quality development of the Group's surging momentum, leading the Group to focus more on the quality of the inner core, to further enhance the competitiveness of products with the brand effect.
Since its establishment, China Coal Group has always adhered to the development concept of "innovation as the driving force, quality for development, service for credibility", actively build upgraded ecological green digital manufacturing system, constantly establish and improve the all-employee all-process quality control system, focusing on customer value, and actively implement the development strategy of differentiated and branded series of products, as well as constantly commit to the exploration and research of new products and technologies in the field of cutting-edge, and promote the iterative upgrading of product technology and the continuous enhancement of the value of China Coal's brand in the light of the demand as the guide and innovation as the driving force.
Next step, China Coal Group will always unswervingly promote the strategy of brand-strengthening enterprises, further enhance the brand awareness and reputation of China Coal, comprehensively promote the innovation-driven development of our group, create high-quality products with craftsmanship, build a good brand image, play a role in branding, and create more competitive domestic and international high-end quality brands, so as to promote the quality of the province and branding strategy, contributing to the strength of the brand of China Coal and bear the responsibility!